Ten-X: Xoey iOS App
January 2017 - December 2017
Ten-X is a real estate company that creates products to serve the distressed (auctioned), commercial, and residential real estate markets. As part of the residential business line, we built Xoey, an iOS app launched in June 2017, to help home buyers buy their first home.
As design lead, I worked with 2 other designers to conceptualize, test and build the product to launch and iterate post launch to find product market fit. Specifically, I designed the education and finances features of the product and acted as design lead of the residential business line. Responsibilities included strategizing with the GM, PMs and engineering manager to create a roadmap, allocating design resources against said roadmap, mentoring the junior designer on the team, and leading design team meetings.
Prior to building, the team conducted ethnographic research to find market opportunities within the residential real estate market. We found that consumers (buyers) are unprepared and overwhelmed by the process of buying a home while agents want prepared consumers to work with. From this borned the idea of Xoey, who would help first time home buyers with a few key value props:
Education: how might we help buyers understand the steps they need to take to buy a home?
Home match: how might we understand buyers' preferences and match them with the perfect home?
Finances: how might we help buyers understand how much they can really afford in a home?
Agent match: how might we match buyers with an agent so that they can put an offer and land their first home?
Each of the value props above became features that I divvied up with another designer on the project. I personally worked on the education and finances features of the project.
Concepting and Iterations
For both the education and financial features, I worked closely with the Product Manager, subject matter experts and engineers to brainstorm ideas and create different flow concepts. After creating wireframes, we tested these concepts on Usertesting.com and in the lab.
Final Designs - Education
For the final designs, I worked closely with the engineers and the content strategist to pull together all our content bits ("snacks") and bring it to life.
Final Designs - Finances
For these final designs, I worked closely with the Product Manager and engineers to flow out the feature and develop it.